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What do policy makers in the UK and designers in Silicon Valley have in common? The field of behavioural science and human-centred design have emerged as the most desirable tools for driving innovation and behaviour change. Behavioural design is founded on the work of behavioural economist Richard Thaler (Nobel Prize winner 2017), cognitive psychologist Daniel Kahneman (Nobel Prize winner 2012) and insights from many leading practitioners in the fields of system-thinking and design thinking.
What do policy makers in the UK and designers in Silicon Valley have in common? The field of behavioural science and human-centred design have emerged as the most desirable tools for driving innovation and behaviour change. Behavioural design is founded on the work of behavioural economist Richard Thaler (Nobel Prize winner 2017), cognitive psychologist Daniel Kahneman (Nobel Prize winner 2012) and insights from many leading practitioners in the fields of system-thinking and design thinking.
This one day masterclass starts with a foundation of behavioural science, mindsets of design and moves quickly to practical ways of applying these concepts. You will walk out with the tools to design behavioural innovations for policy, products/services and communications.
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